Not yet sure if you should apply? Here are some frequently asked questions and answers that may help you decide.


Do I have to give up equity or pay a fee to participate?
No. Your participation in Electrify Accelerator does not require you to give up equity or pay any fees. This is made possible thanks to the support of our partners.
Do I receive any funding or investment by participating?
No. There is no grant or investment funding included, but some of your participation costs will be covered.
Is there any capital investment attached to the programme?
Yes. $40,000 has been committed by some of our sponsoring venture capitalist partners to invest in companies participating in this year's programme.
Do I have to be in Christchurch to participate?
No. We recognise that startup founders come from all over Aotearoa New Zealand. We also recognise that everyone’s life is complex and different. This is why we designed this bespoke programme as VIRTUAL FIRST. We also recognise that virtual only gets us so far and that’s why there are plenty of opportunities baked into the programme to socialise and learn from your peers, coaches, mentors, and programme team.
How long does the programme run for?
The programme runs for 12 weeks, starting with a virtual bootcamp and concluding with the cohort showcase.
How many hours a week do I have to commit to this programme?
The programme requires 75 hours over a 12-week period, or ranging between 4 and 7 hours per week. The bootcamp prior to programme start is especially important and will require 10-12 hours over the course of a week. The more you lean into the programme, its elements, and its people, the more you will get back in return.
Do I need to be a software company to apply?
No. Our Criteria includes companies with innovative consumer products, hardware, and other non-software goods and services. Check out our past Startups for some examples.
What if I only have an idea? Can I apply?
We support companies at the Idea Stage (link to Startup Aotearoa Idea Stage page), but this programme is designed for companies in the Early Stage (link to Startup Aotearoa Early Stage page). See our Programme Criteria for more information and consider applying to Founder Catalyst instead.
Can I apply if I’ve already raised money?
Yes. If you have already raised capital, this programme will still be beneficial to you. Whether you need to raise more capital, secure more customers, or achieve another goal, we’ll help you get there. Check out the programme experience to set your expectations.
If I don’t identify as female or gender non-binary, may I participate?
This programme requires at least one company founder (read: who has ownership) to identify as either female or gender non-binary, but other founders, such as male counterparts, are welcome and encouraged to participate.
If I have a full-time job, may I apply?
Yes. As long as you meet all of the criteria for the programme, including the commitment section, we will consider your application valid.
May I participate in this programme if I’m already in another programme?
Yes. Please specify this in your application as some programmes are more intense than others. And ensure that the other programme won’t prevent you from meeting the programme’s href=>criteria
What is the relationship between the Electrify Accelerator and the Electrify Aotearoa conference?
Electrify Aotearoa is the annual showcase celebrating, empowering, and supporting wahine and gender non-binary startup entrepreneurs in Aotearoa New Zealand. Electrify Accelerator is the programme developing the next generation of entrepreneurs. Companies that participate in the accelerator will be sponsored to attend the conference and will be connected with and supported by past and current speakers, sponsors, and other conference-goers.
What level of software proficiency do I need to participate?
Because this is a VIRTUAL FIRST programme, we rely on a software tech stack to execute the programme. This includes tools such as Slack for communication, Email for networking, Calendar for events and meetings, and Notion for programme information. You’ll also be exposed to other possible tools as part of your investment readiness.